Passion Party #217 - Neuro-economics

If I could go back to college
I think I would study Neuro-economics and Behavioral Finance Theory.
This is the study of how human nature
colors our thoughts when it comes to money and finance.
It studies why we will drive 10 miles to save $10.00 when we buy a product,
but then we will pay $150.00 extra to not have to drive to an office to sign paperwork.
Or why a person who states that he wants to take no risk with his savings
will answer his cell phone while driving,
putting himself at a much higher risk of having a car accident,
an event that certainly puts his savings at risk.

People are funny that way, I guess.

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