Thursday, May 6, 2010

Passion Party #209 - WII-FM

This is an idea that has been around for decades, but is still so true.
The biggest mistakes in marketing and advertising
take place when you forget that,
every hour of every day
most people are tuned into
their favorite radio station,
"What's In It - For Me?"

If you are not on that frequency
your message will not be heard.

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