Tuesday, July 10, 2012

Passion Party 454 - Social Media Vs. Social Proof

My business is built on Social Proof:
I do good work for a person,
and she tells two more people that
I am a good person to work with.
 - knowledgeable
 - trustworthy
 - honest
She doesn't "like" me on Facebook,
she refers business to me from personal relationships.

You can't buy social proof;
you can't twitter yourself to expertise.
As Wall Street and investors rush to monetize social media
the danger is that websites will become as annoying as the
electronic billboards that now dot the Los Angeles landscape.

With Social Proof, "friend" is not a verb.
Friendship is spread by those that you have helped.
Once again, the old becomes new.

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