Sunday, July 6, 2014
Deep In The Kickstarter Trenches, Part 5
The Jazz & Blues Revue is now 35 days into our 40-day Kickstarter campaign: Four days left in one of the largest "passion projects" of my life. We just hit $15,891. It feels like an amazing achievement, but we still have $2,109 to go to meet our goal. And, since Kickstarter is an "all or nothing" fundraising site, we have to still hit the $18,000 number or it all turns to dust.
Are there moments of panic? Absolutely. Is there fear and embarrassment? You bet. But there is no time to waste on doubt and false evidence that appears real. It is time for action.
Our project will be ending on Friday July 11,2014 at 2:00 PM in the afternoon, and I know it will be successful. Why do I know? Read these last lessons I learned during the process:
1. Stay Positive
I am not a big fan of positive affirmations - I think there is a fine line between always being positive and being delusional. But I think it is important to surround yourself with positive, like-minded individuals, so at times like this listening to Brian Tracy, W. Clement Stone or Jack Canfield can't hurt. My favorite book to listen to this week is "The Success Principles" by Jack Canfield, the founder of the "Chicken Soup For the Soul" Books. I listen to it while I drive, and I always come home with a new idea to promote our campaign.
2. It's Time To Delegate
We are the smartest. We are the best. We are unique. Only we know how to talk to our fans. Time is running out - it is time to lose this lie. A lot of what you do to promote yourself (emails, tweets, Facebook posts) could easily be delegated to a minimum-wage employee with some simple directions. So what are you waiting for?
What is your highest and best use during the next 5 days? (HINT: It is item #3 on this list). It is time to hire a friend or a high school or college student to work for minimum wage, sending one last email to everyone in your database that has not donated to the campaign yet.
3. The 5 Most Likely People
If you are like me, you have been putting off the difficult "fundraising" phone calls. Time's UP! People want to get on board your project, and they are just waiting for a little nudge from you. Who are the 5 best/most financially well-off of your fans? Who's missing from the people that have already gotten on board? Make a list of the 5 most likely people to donate at a high level to your campaign and then call them first thing in the morning. The missing money is just waiting for you to ask.
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