So how do I want to build my business today?
I could promote it,
tell everyone how great I am at what I do,
advertise low rates or low cost
(the Faster! - Better! - Cheaper! model).
But what kind of clients will I get with that promotion?
Or I can use attraction,
bringing people to me by who I am, not by what I say I do.
Using education
leading by example
leading with the giving hand
delivering on my promises
being responsive to those that call me.
Building a business by attraction rather than promotion
takes longer and is harder
but the results are far more fulfilling,
longer lasting,
and will carry me through these tough times.
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