The first step
is to be willing to accept responsibility.
The next step
is to feel an obligation to accept responsibility.
"The traffic was bad"
"I drank too much last night"
"That guy is a jerk"
"I thought you were taking care if that"
These excuses do not cut it in the world of accountability.
If my job is, first and foremost,
to create a product
that creates advocates
who want to continue to use my services
then I must stay accountable to that goal and ideal.
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