We get caught up in all the latest technology
the newest software
the various tricks and techniques to build our business.
But people don't want tricks and techniques,
People want to be taken care of.
Derek Sivers, the founder of the internet company CD BABY
says that one of the most successful things he did to build the company was
to tell everyone that if the phone rang, it should be answered within 2 rings.
If the person next to you is busy, answer the call for them, take a message or transfer them to the right person.
People want human contact.
Clients loved calling CD BABY, because they knew they would always get a real person on the phone.
Answer the phone.
Do what you say you are going to do.
Repeat.
Success will follow.
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